Harnessing the Power of the Market
In its most fundamental form, the market is simply a mechanism for effectively bringing supply to bear on demand by means of pricing signals and incentives. In theory, the market can be just as effective in harnessing resources to meet public demands for environmental conservation and protection as it has been in harnessing resources to meet public demands for food, energy, shelter, and a host of other goods and services.
The Market-Based Conservation initiative is an investigation into specific methods to bring the power of market incentives, pricing mechanisms, and entrepreneurial creativity to bear on protecting our watersheds and waterways.
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